Kirkpatrick traces the story of the most powerful social networking tool of our day from its humble beginnings to its role as an international phenomenon. He discusses the site’s impact on social life, business, politics and international relations, and how it might shape the future. The Facebook Effect is the only book written with the cooperation of Facebook founder Mark Zuckerberg, who speaks candidly about the company’s history and inner workings. Zuckerberg started Facebook from his dorm room at Harvard University six years ago and now can claim more than 400 million users and a potential valuation of $100 billion by 2015. Kirkpatrick sets the record straight on the controversial story of the company’s founding and provides us with an unparalleled picture of Zuckerberg.