Jonah Lehrer: How Creativity Works

Contributing Editor, Wired; Author, How We Decide and Imagine: How Creativity Works
Tim Ritchie - President, The Tech Museum- Moderator

Acclaimed science writer and popular blogger Jonah Lehrer helped us learn about our decision making process in his best-selling book How We Decide. Now he delves into the human mind to decipher the anatomy of imagination and explore the new science of creativity with Imagine. Lehrer introduces us to musicians like Bob Dylan and Yo Yo Ma, artists working at Pixar, engineers at Procter and Gamble, and even a bartender who thinks more like chemist, to demonstrate our most important mental talent: the ability to imagine what has never existed. Find out what cities and companies are doing to double our creative output and make our culture more creative.

Location: Schultz Cultural Hall – Oshman Family JCC – 3921 Fabian Way – Palo Alto
Time: 6:30 p.m. check-in, 7 p.m. program, 8 p.m. book signing
Cost: $20 standard, $12 members, $7 students (with valid ID)
Also know: In association with the Oshman Family JCC