A Consumer’s Guide to Media: Finding Truth in an Election Year     

Ronn Owens, KGO Talk Radio Host
Lowell Bergman, Logan Distinguished Professor in Investigative Reporting, U.C. Berkeley; Producer/Correspondent, PBS documentary series "Frontline"; Former Producer, "60 Minutes"
Carly Schwartz, Founding Editor, Huffington Post San Francisco
Phil Matier, Columnist, San Francisco Chronicle; Commentator, KCBS Radio and CBS 5 Television
Sally Lehrman, Knight Ridder/San Jose Mercury News Endowed Chair for Journalism in the Public Interest and Markkula Center for Applied Ethics Scholar, Santa Clara University - Moderator

With talking heads and TV and radio pundits feasting on the run-up to the presidential election, some observers say that claims and counterclaims by candidates have never been more sensational or confusing … and that media have often not stepped up to the plate when it comes to separating truth from inuendo. What are the ethical guidelines governing print, online and broadcast journalism, as well as talk radio? What should they be? And ultimately, how can the public be more discerning in evaluating what we read, see and hear? A high-level panel will discuss media ethics and tell us how to be better consumers.