Francine Brevetti, Business Journalist, Formerly with the Oakland Tribune; Ghostwriter; Memoirist

You say you’re an expert, but who else knows? Publishing a book based on your business experience and expertise is a great way to establish your credentials and attract prospective clients. International business journalist and author Francine Brevetti sets out an easy-to-follow program for how to write your own book, with insider guidance on how to start writing, generate and structure content, and approach publishing your work. Francine will break down each element of the writing process using her clear, step-by-step methodology. You'll learn her process to write a book that has the potential to raise your business profile and expand your customer base.