The campaign to pressure retail companies to distance themselves from Trump brands claimed victory when Nordstrom dropped Ivanka Trump’s brand and Uber CEO Travis Kalanick resigned from the president’s business advisory council. But what did the campaign really accomplish other than a “gotcha moment"? Isn’t it good for Trump to be influenced by business leaders grounded in reality?

Research shows some of the campaigns designed to pressure companies have mixed results. Some win, a few get traction and then fizzle, and many never go anywhere. Have you heard of a campaign to pressure banks financing the Dakota Access Pipeline opposed by Native Americans? We didn’t think so. In one success story, Facebook was pressured to run its data centers on clean energy rather than coal. Greenpeace cleverly used Facebook for its "unfriend coal" campaign, and ultimately the tech giant pledged to gradually move to 100 percent clean power.

Join a conversation on pressuring companies and personal brands. What works, what doesn’t and what can you do if you care about putting your money to work in the move to a cleaner economy.