For years, people assumed that innovation was driven only by techies. Scott Hartley debunks that myth and reveals the counterintuitive reality that “fuzzies” (people who majored in humanities or social sciences) play key roles in developing the most creative and successful new business ideas. Fuzzies are often the ones who understand the life issues that need solving and offer the best approaches for doing so.

Hartley looks inside some of today's most dynamic new companies and reveals fuzzy-techie collaborations in business, education and government.