When it comes to recruiting, motivating and creating great teams, Patty McCord says most companies have it all wrong. She argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a waste of time and resources.

McCord was the chief talent officer at Netflix for 14 years and helped create the company’s culture deck. Since its posting, the culture deck has been viewed more than 15 million times. She draws on her experience and offers a different path for creating a culture of high performance and profitability.