Allen Adamson is the founder of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution. He is a noted industry expert in all disciplines of branding and the author of numerous books including his newest book, Shift Ahead. Given his perspective and depth of experience, Adamson is able to help us see how accelerating disruptive marketplace changes in technology, globalization and Mother Nature will affect clients’ brands. More critically, he will explain how to put into play the strategies that enable clients to “shift ahead” of both the resulting consumer needs and competitive threats.