Building on the message of his New York Times best-selling Ninja Innovation, Gary Shapiro, the CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but will also transform society itself. He will discuss how we can use these technologies to remain competitive in a rapidly evolving world.

In his new book, Ninja Future, Gary Shapiro explains how to understand the evolving technological landscape, both breakthroughs currently happening and those that are coming. He makes clear that longtime economic mainstays, from cash to traditional cars, are on the way out. They will be eclipsed by a diversity of new products consumers actually want. Shapiro uses case studies to identify companies and countries that are addressing today’s challenges particularly well—and draws lessons from those who have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can only thrive in today’s turbulent environment by adopting the mindset of ninjas. They must be able to adapt to change—to capitalize on positive opportunities or overcoming challenging obstacles—at lightning speed.