Crystal Haryanto: What Can We Learn from Taylor Swift?
In-person TicketsOnline-only Tickets
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Taylor Swift is world-famous as a singer and cultural icon, even as a political influencer. But as a business leader? Absolutely, says Crystal Haryanto, a Bay Area economic consultant who has created the UC Berkeley course “Artistry, Policy, & Entrepreneurship: Taylor’s Version” and explores these ideas in depth in her new book The Glory of Giving Everything: The Taylor Swift Business Model.
In 2023, Swift became the first billionaire to make her fortune primarily from music. She has revolutionized the music industry and is deeply in touch with her fan base. Haryanto says we can look at Swift’s methods to learn how to adapt personal branding to different markets, treat customers as stakeholders in a business, and maximize viral marketing and merchandising.
Entrepreneurs, creatives, and fans are all welcome to hear Haryanto share her insights from one of the leading icons in the modern entertainment world.
This program has 2 types of tickets available: in-person and online-only. Please pre-register to receive a link to the live-stream event.
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Commonwealth Club World Affairs of California
110 The Embarcadero
Taube Family Auditorium
San Francisco, CA 94105
United States
Crystal Haryanto
Author, The Glory of Giving Everything: The Taylor Swift Business Model
In Conversation with Luke Lanterman
Senior, University of California, Berkeley; Lead Facilitator, “Artistry, Policy, & Entrepreneurship: Taylor’s Version”
5:30 p.m. doors open & check-in
6–7 p.m. program
7 p.m. book signing
(all times Pacific Time)
COST
Members receive 30–50 percent discounts (not a member? Join)
In person:
$22
$47 with a book
Free for Leadership Circle members and students (without a book)
Online:
$5
$30 with a book
Free for Leadership Circle members and students (no book)
