The Creative Architect

from The Creative Architect held on October 10, 2016

Pierluigi Serraino, Architect; Author, The Creative Architect: Inside the Great Midcentury Personality Study
In conversation with John King, Architecture Critic, San Francisco Chronicle

Monday Night Philosophy unearths a late 1950s "source of creativity" study whose data has finally been analyzed and published. Forty eminent architects—including Eero Saarinen, Louis Kahn, Philip Johnson, George Nelson, Richard Neutra, Eliot Noyes, Pietro Belluschi, Serge Chermayeff and A. Quincy Jones—descended on UC Berkeley for three days of intensive testing in an attempt to discover the sources of their creativity. Pierluigi Serraino charts the development and implementation of this historic study, producing the first look at an amazing and matchless episode in the annals of modern architecture and psychology.

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