The Future of Advertising Technology

Peter Kim, Founder and President, MightyHive.com

In recent years, advertising has played an increasingly crucial role in our technology-obsessed world. It has not only created vast new companies like Google and Facebook, but it has also financed the explosive growth of the Internet around the world. For these reasons, advertising technology ("adtech") has been a very hot and lucrative space in the tech industry. But this explosive growth has also been accompanied by incredible market complexity, advertiser and consumer confusion, and fundamental questions for the future. Pete Kim developed Yahoo!'s current program for dynamic retargeting and led global business development and strategic initiatives for Google's adtech platforms before founding MightyHive, one of the fastest-growing buyers of advanced advertising in the world. During this program, Pete will share his insights into the development of the industry over the past decade, the rapidly growing and changing landscape, and where he sees it going next. The good thing about Pete? He is not afraid to get a bit controversial in his predictions.