Howard Schultz, Chairman and CEO of Starbucks (4/4/11)

from Howard Schultz: Starbucks Chairman and CEO held on April 4, 2011

Duration

1:04:58

Howard Schultz, Chairman and CEO, Starbucks; Author, Onward: How Starbucks Fought for Its Life Without Losing Its Soul

In conversation with Chris Anderson, Editor-in-Chief, Wired

One of the world’s most influential corporate leaders shares how a small Seattle coffee shop spawned a global empire. Schultz discusses what he’s learned on his journey from small business owner to head of a company with more than 17,000 locations.

This program was recorded in front of a live audience at the Mark Hopkins Hotel in San Francisco on April 4, 2011

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