We all have a duty to help and affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? While many people rely on data and debate, neuroscientist Tali Sharot explains that our instincts can fail us. She argues that appealing to our emotion and curiosity are more compatible with how our minds work.
In her new book, The Influential Mind, Sharot reveals how people influence and persuade each other—and how we can all get better at doing so. Join us for a discussion on the power of influence and behavior in our increasingly interwoven world—and how we can all make our minds work better.
Tali Sharot
Associate Professor of Cognitive Neuroscience; Founder and Director, the Affective Brain Lab at University College London; Author, The Influential Mind: What the Brain Reveals About Our Power to Change Others
In Conversation with Christina Farr
Technology and Health Reporter, CNBC