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A Perfect Brew: Blue Bottle Coffee and Japan's Culture

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James Freeman, Founder and CEO, Blue Bottle Coffee; Author, The Blue Bottle Craft of Coffee

The Bay Area’s own Blue Bottle Coffee is known for its delicious coffee, clean, modern spaces and rapid expansion. Entering the Japanese market had been a longtime dream for Blue Bottle Coffee founder James Freeman, an enthusiastic fan of Japanese culture. Blue Bottle uses Japanese equipment and embraces the Japanese tradition of kodawari, or pursuit of perfection in one’s craft. Freeman has made numerous visits to Japan, and recently celebrated the opening of a Blue Bottle outlet in Tokyo.

Join us as Freeman shares the story of Blue Bottle’s Japan market entry, from adjustments the company made to Japanese culture (and what they didn’t change), to its most interesting and surprising Japan experiences, as well as the inspiration he draws from Japan’s traditions.