Uber makes headlines every day--both complimentary and controversial--and since its launch in 2009, it’s been one of the top companies on the minds and phones of millions worldwide. But what do we really know about Uber, and more importantly, what lies ahead?

Uber’s last eight years as a leader in the on-demand economy has found the company battling lawmakers and competitors in emerging markets, facing protests and riots in cities from Paris to Mumbai, hustling to build the first self-driving car, and responding to major employee allegations, to name just a few challenges. CEO Travis Kalanick is known as a ruthless businessman, appearing in the news almost as often as the Silicon Valley giant he runs. There’s talk of an IPO, with the company valued at billions, and competition from the likes of Google and Lyft. Uber continues to rise in value and global impact even while questions around finances, leadership, valuation, and the future arise, so the question remains--what else should the public know?

Join Adam Lashinsky, Fortune journalist and author of the best seller "Inside Apple", for a conversation about his new book "Wild Ride: Inside Uber's Quest for World Domination", diving deep into the Uber universe and what’s on the horizon for the company the world can’t seem to stop using or talking about every day. Adam will be in conversation with Kara Swisher, Executive Editor, Recode; host of the Recode Decode podcast, and co-executive producer of the Code Conference.